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A Complete: My Motivation behind the Brand

Aug 14, 2017
  • supports women empowerment

A Complete is now a reality and that makes me extremely happy. It seems like only yesterday when I was thinking about the concept and the spirit of the brand; a company that supports women empowerment.

Gender equality and women empowerment have always been a priority in all my endeavors, as I am convinced that they are building blocks of sustainable development.

Every project or company I create, has a gender perspective, supports women empowerment, and promotes equality.

I am sure many of you may be asking yourselves “Why? Why did she decide to take that mission upon herself?” Well, women are more than half of the world’s population. It is inconceivable that they continue to face sexism, misogyny, abuse and discrimination in the 21st century. I don’t work on behalf of women simply because I am a woman, but because I see a harmful injustice. This is an attempt against human rights that has negative consequences for the development of society as a whole.

Women are powerful, but they must own it and internalize it. Cultural stereotypes, particularly those related to gender roles and expectations, are deeply rooted and extremely difficult to overcome. Women have the skills to develop their full potential, but choose to pull back because they have not been raised to believe in their abilities; they are held back by their own psychological barriers. These are obstacles for their empowerment.

I believe we are in the midst of a paradigmatic shift regarding the role of women and girls in society. We are conscious now that gender does not determine who we are and what we want to become. We don’t only want to be beautiful, we also want to be strong, bold, assertive, and successful.  Above all, we want to be free.

The beauty industry is a fantastic platform from where to share a message of self-empowerment. Women use these products daily and it is possible to align a brand´s philosophy with values of tolerance, respect, love, and acceptance. Women empowerment means everything to me; it’s my mission in life. My most important goal is to help others find their own path, their own space, and their own voice.

This is how A Complete was born. My objective was to create a very effective skin care routine, with innovative and high-quality products, but also with the aim of spreading a message.  I would like every woman to know that beauty and power come from within. The treatment is practical and easy to use for daily skincare. I designed A Complete for women who live their life to the fullest. It was very important for me that this routine was in tune with the busy and active life styles of women today.

A Complete is a company that supports women empowerment. I invite you to be part of a movement of fulfilled, free women, who are aware of their power and are willing to do whatever it takes to be happy. It is never too late to choose to live fully, openly, courageously and to choose love over fear.

While you carry out the A Complete beauty ritual, you should look yourself in the mirror and feel very proud of having lived all the experiences that brought you to this point in life.  It is the perfect time to connect with the love within yourself, and recharge with positive energy.

Self-acceptance is a must. It’s not easy and it requires courage, but it’s the first step. Keep in mind that the past is gone and forward is the only way.  You are not perfect, nobody is. Your mistakes do not define you, think of them as challenges you overcame to become a better person, to grow, to reveal your true self. We should never underestimate our own empowerment. It can change our life, which in turn will transform our family and our community. Believe in yourself!

Happiness is being able to love in its purest form and being comfortable walking in your own shoes. It’s knowing exactly who you are, what you want, and where you want to go. It is a state of absolute absence of fear. My advice is to choose happiness over being right. At the end of this lifetime the only question your soul will have for your consciousness will be: “Did you have the courage to be happy?” When the moment comes, I hope your answer is YES.

Allow yourself to be happy, allow your heart to feel. Find the strength within yourself, you already have the power. Celebrate real and natural beauty in all its forms! And above all, feel very proud of being a woman, A Complete woman.

 

 

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